Building off of Perrier’s Extraordinary campaign, we set out to amplify its presence among social gurus by targeting them in the work place.
Always on the hunt for distinctiveness and the unexpected, Perrier looked to turn social gurus’ ordinary workday into an extraordinary one by capturing their attention, driving trial and consideration, all while leaving them with a lasting impression of the brand.
To bring this to life, we created a fleet of French butlers to surprise, entertain, and pamper the biggest companies in New York City. These butlers provided services off of an a la cart menu. These services included but were not limited to paperwork, desk keeping, relaxation techniques, deskercise, and the all popular ego boost.
