The launch of Perrier's art program was created for up and coming artists to gain exposure and support through brand collaboration. We took the brand's ethos of 'extraordinary' and their connection to the art world and with that developed the program known as 'ARTXTRA.'
To drive consumer awareness and engagement of Perrier’s ARTXTRA program, we extended the experience through a branded presence, touch points, and installations at Miami Art Week. The ARTXTRA panel of taste makers selected three artist to create individual large-scale installations at Art Basel. Throughout the week, consumers were encouraged to vote for their favorite of the three artists. The winner was awarded a coveted exhibition space at Art Basel the following year and their artwork was featured on Perrier's product.
