Room No. 7 New York is a timeless reinvention of the classic speakeasy that brings to life a sleek, sophisticated stylization of the Jack Daniel’s aesthetic. Located in the original CBGB music club on The Bowery, this speakeasy was created to serve as an impactful, semi-permanent event space, uniquely showcasing Jack Daniel’s brand stories and history. It is an exclusive venue in which guests are able to experience carefully crafted Jack Daniel’s cocktails, enjoy live music, lounge in the Sinatra-inspired room, participate in private tastings, and truly immerse themselves in the brand.