Throughout history, countless musicians have been captured with Jack Daniel's by their side, whether it be on stage or between gigs at roadside motel rooms. Inspired by this journey, we created Motel No. 7, a multi- channel marking platform based on a music-fueled roadside motel, where the lines between real and the imaginary blur.
Motel No. 7 was built from massive warehouses in just 2 short weeks, including 27 themed motel rooms, with over 100 acting talent. Over 10K local influencers attended the event over the course of 4 nights. Thousands of organic posts made #MotelNo7 the #1 trending hashtag in both NYC and Miami, resulting in over 50M social media impressions for the brand.
