The Lynchburg General Store is a pop-retail experience designed to celebrate the 150th anniversary of the Jack Daniel Distillery. For 7 days in each city – New York, Miami, Chicago, San Francisco, Austin, and Los Angeles for NBA All-Star 2018 – the experience celebrated the heritage of the brand while tapping into the local culture in each market.
Daily programming included workshops by top local makers, an endless supply of custom merchandise, $5 haircuts by famous local barbers, live music and surprise concerts.
